Abiola

Brand identity designed for Abiola, a comfortable, modern, and trendy women's clothing brand that caters to the unique sense of style of its audience. This brand is all about celebrating individuality and helping each woman express herself through her clothes.

One of the things that sets Abiola apart is its commitment to inclusivity. This is a store where minority women can feel represented and celebrated. No matter who you are or where you come from, Abiola is a space where you can feel confident and empowered in your fashion choices.

The brand's symbol, the goddess Isis crown, is a nod to the owner's roots and to the values that Abiola stands for. Femininity, growth, fulfillment, and acceptance are all important concepts that are woven into the fabric of this brand. When you wear Abiola's clothes, you're not just making a fashion statement – you're making a statement about who you are and what you stand for.

The store's warm terracotta, linen, and golden colors reflect the brand's values of empowerment, warmth, and vibrancy. The terracotta color represents strength and passion, while the linen color reflects the brand's commitment to natural, sustainable materials. Finally, the golden yellow color embodies joy and optimism, encouraging you to embrace your unique sense of style and express yourself freely.